Adding to my series of mild rants about 'it's not about you', this great article from Moz puts things into perspective for the SEO-minded.

You content is only good if it answers the user's question, if it's useful to the reader.

The user, is therefore the most important factor in getting your SEO ranking up.

Here's the full rant on why I'm the biggest problem with your website: http://insights.babelquest.co.uk/post/102d4un/its-not-you-its-me-im-the-reason-your-website-sucks

Remember to go into the Moz article below for the SEO deep dive too.