I found this article particularly amusing today and although EKM Powershop are B2C ecommerce specialists there is lots you can take away from this read.
As a CANDDi Consultant I get asked for my advice on B2B site layout quite a lot - even if your site doesn't have an "Add to Cart" button the principles are very similar as the ones in this article.
I believe you will find it as interesting and as entertaining as I did!
If you’re a newcomer to eCommerce and building websites, there’s something you should know; there is a vulnerability at the heart of how most websites are built. Before exploring this, we need to take a step back and identify why a problem exists....