Despite all the media coverage on this being a bad idea, why do so many people still look to sell to their network?

The chances are that a large percentage of your network aren't your ideal clients, so they won't get the full benefit of your services and you won't be happy because you won't get what you want out of it - sustained revenue, happy clients, testimonial and case study evidence that you do a great job.

If they:

  1. know what your ideal client looks like
  2. understand how you've helped similar clients
  3. like you and trust you

they will do two things:

  1. actively look out for opportunities to refer you
  2. come to you for advice and, maybe, your services

When they come to you for help, the relationship is in a better place and the results for both parties will be better - because you've not sold your services to them