Bounce rates are often considered to be scary, but they are very informative.

  1. A page with a high bounce rate has either poor content or content irrelevant to the inbound link, whether that's PPC, natural search or otherwise
  2. Consider altering the headline of pages with high bounce rates. It may not be grabbing the viewer's attention.
  3. What is different about your low bounce rate pages, when compared to your high bounce pages?