The quote below is from Clate Mask, CEO of Infusionsoft, and is the No.2 piece of bad advice he received - and I agree with him completely.

He identified small businesses as his core market and he has stuck with them, even under tremendous pressure from colleagues and investors. Why: because he has a passion for small businesses and for helping them grow.

The question for you is: have you properly identified your core market and your target audience?

Without it, you will struggle to achieve the goals you have for your business and you will spread your marketing too thinly.

I hope this helps.