Many enterprise businesses have looked at the SME sector and decided that they want a share of the money that 99.7% of UK businesses spend.  I can almost guarantee that every person who reads this passle is a small business owner or they work within an  SME (click the star above if you are part of an SME).

The problem is that these enterprise companies try to work out what to sell to us and most of the time they come up short. They believe that we have a specific set of needs - usually fairly simple - and they look to design something that will meet their perceived needs and their desire for an immediate profit.

Here's a suggestion: ask us what we need. Design something that will resolve the issues we have and then make it a sensible price. The SME market is never going away and so there is a big profit to be made if you get it right.

I hope this helps