SME Needs

We help you do more of what you love doing

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About

SME Needs was set up in 2010 by Nigel Davey. Nigel says: “I have spent my entire career working in customer-facing roles. From the fast-moving world of food retail through market research and IT services in a combination of operational, sales and marketing roles. Since 2001 I have worked almost exclusively with small businesses. “Marketing for small businesses is about maximising the return on investment. Often this is with little or no marketing budget. It is about getting the attention of your clients. It’s about making them sit up and notice you at the time when they are looking for your services. “I’m an analytical marketer, which means I believe B2B marketing is all about the numbers. “SME Needs’ approach of Measure, Understand and Improve has been adapted over time to better help my clients. It’s based upon the process I followed over the last ten years that delivered more than £11 million in sales. “I called the company SME Needs because small businesses need help with a wide range of services. This varies at certain times throughout their life cycle and is particularly relevant in the early years. I can offer my clients a wealth of experience to draw on to help them improve their marketing and grow their business.”

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Statistics

Posts: 83
Reposts: 0

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Stop wearing so many hats

As referred to in the article below, small business owners wear many hats as they work to do everything that needs to be done within...

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Is this another example of "buying IBM" mentality?

Everyone knows the old adage "you never got sacked for buying IBM", although this may be more for the older generations these days. ...

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99% of coporation tax paid by SMEs

If 99.7% of all businesses in London are SMEs and they are making profits, what is the problem with this?

Small businesses will have to cough up most of the estimated 64 per cent increase in London’s corporation tax bill in the next 10 years. ...…

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Do you want to cut the costs of running your business

This article talks about the variation in costs across the country and then talks about how salaries balance things out. 

The problem is...

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Just ask them

Measuring marketing performance and understanding success isn't easy, as this article discusses very well, but there is a simple way to...

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Selling 101: Pretend you're on a first date with your prospect...

As maternity leave is coming to an end and my return to work is creeping closer, I've realised that I have completely forgotten how to do...

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unknownx500 m0bile

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If there is room for growth, stay with your core market

The quote below is from Clate Mask, CEO of Infusionsoft, and is the No.2 piece of bad advice he received - and I agree with him completely.

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unknownx500

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All you have to do is ask...

Am I being a little cynical here?  Whilst I agree that commercial finance should come under the scope of the Financial Conduct Authority...

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Best PR tip I've seen recently

Too many tech firms still put out stories that are, to be frank, boring.  My thing does this; my application saves you money....  So does...

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unknownx500

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Never forget your team as you look to change

This article is spot on.  Over the years I've been part of many corporate changes that looked to improve the customer experience, but...

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SEO is all about content, right? Wrong.

Adding to my series of mild rants about 'it's not about you', this great article from Moz puts things into perspective for the SEO-minded.

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unknownx500

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Differentiation in professional services marketing – look within!

If you pick 10 professional services firms at random and go to the “about us” section of their websites odds are you will find at least...

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