“So what makes for a good story? The answer is easy, but getting there is the challenge: the unexpected. Too much tech is boring and dry, and that spans everything from the products to the news articles about them, meaning writers are just as responsible for dry content as manufacturers. Sure, you can claim that your new iPhone case changes the game, but does it really? Let’s be honest here, is it unexpected? Is it interesting? Is it newsworthy? Tech writers need to work extra hard to battle the humdrum – mainstream media finds the stuff geeks like snoozeworthy. How do we dress it up to make it engaging and exciting?

http://www.thenewshackers.com/simple-extremely-challenging-way-catch-attention-digital-trends-editor-chief-jeremy-kaplan/