Bounce rates are often considered to be scary, but they are very informative.
- A page with a high bounce rate has either poor content or content irrelevant to the inbound link, whether that's PPC, natural search or otherwise
- Consider altering the headline of pages with high bounce rates. It may not be grabbing the viewer's attention.
- What is different about your low bounce rate pages, when compared to your high bounce pages?
You’ve got someone to visit your website. Congratulations! Your hard work on getting the site found has paid off. But now that you’ve got them, how are you going to keep them there? The term ‘bounce’ might sound like fun – but it’s anything but fun when it comes to websites. It means that a viewer has arrived at your site and then left again without clicking through any other pages. Most crucially, they've left your site before they have bought anything. Like catching a fish, once you’ve had a bite, you want to hold them there for a while then reel them in. You need to make that person stay on your website long enough until they start the buying process. Then they’ll move from being a website viewer to a potential customer and then to an actual client.