Direct Mail is alive and thriving, particularly in the B2B space, as people get inundated with email and rarely get letters anymore.
Remember back to when it was exciting to get an email; that's what it's like when a good piece of direct mail lands on a desk.
Direct mail can be a very creative way to reach people who are interested in your product or service. Think of all the fun ways you can go beyond imagery to engage people. Having fun with your creativity can be a real boost to your ROI. Make sure you consult with your mail service provider about the design of your piece to make sure that you are not creating a postal problem, which will cost you a lot of money.