It's so true and there are too many people spending time pushing more content out to more people in the hope that it triggers interest and sales.
They fail to realise that the opposite is happening - pushing more poor content at someone will make them less likely to buy from you.
They would be far better off ensuring the content is improved and is what their audience wants.
Marketing technology is a dangerous weapon in the wrong hands, and nowhere is this more evident than in the recent surge of interest in automating BDR campaigns and other sales communication. In both technology (see companies like InsideSales.com, ToutApp, and others) and application, sales enablement is a hot topic in martech circles. Is automation always a good thing, however? The answer seems to be: no. Just as with marketing campaigns, if your sales communication is complete cr*p, marketing automation simply enables you to produce more cr*p, more quickly.
http://customerthink.com/step-away-from-the-email-software-and-no-one-gets-hurt/
