Contributors

Matthew Chappell
Nigel Davey

Director

About

SME Needs was set up in 2010 by Nigel Davey. Nigel says: “I have spent my entire career working in customer-facing roles. From the fast-moving world of food retail through market research and IT services in a combination of operational, sales and marketing roles. Since 2001 I have worked almost exclusively with small businesses. “Marketing for small businesses is about maximising the return on investment. Often this is with little or no marketing budget. It is about getting the attention of your clients. It’s about making them sit up and notice you at the time when they are looking for your services. “I’m an analytical marketer, which means I believe B2B marketing is all about the numbers. “SME Needs’ approach of Measure, Understand and Improve has been adapted over time to better help my clients. It’s based upon the process I followed over the last ten years that delivered more than £11 million in sales. “I called the company SME Needs because small businesses need help with a wide range of services. This varies at certain times throughout their life cycle and is particularly relevant in the early years. I can offer my clients a wealth of experience to draw on to help them improve their marketing and grow their business.”

Contact

Sussex Innovation Croydon, No.1 Croydon, 12-16 Addiscombe Road, Croydon. CR0 0XT
020 8634 5911
nigel.davey@smeneeds.co.uk
smeneeds.co.uk

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SME Needs Archive

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Misleading marketing just annoys people

Nigel Davey

January 21, 2016

https://www.passle.net/Content/Images/passle_logo-186px.png Passle https://passle.net

Nigel Davey

Following on from my previous Passle, crap content is bad enough but deliberately misleading people by not making things clear is out of order and will also annoy others.

If you're going to put prices on your advertising, make it clear about what they are going to have to pay

The UK's broadband providers have been told to expect tougher rules on how they advertise their services. The UK's Advertising Standards Authority said it was considering the step to ensure people "aren't misled by pricing claims". It follows a study that indicated most users could not correctly calculate bills based on the information given in a selection of broadband ads.

http://www.bbc.co.uk/news/technology-35364065

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